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New Year's Underwear Colors: What Each Shade Means

Written by Bill M.Published on July 10, 2025

When the clock strikes midnight on New Year's Eve, traditions come alive, and one of the cheekiest customs involves the color of your underwear. Yep, you heard that right. Wearing specific shades of underwear isn’t just a fashion statement—it’s a way to invite luck, love, or prosperity into your life for the coming year. At Shinesty, we’re all about mixing bold style with a splash of superstition, so let’s dive into what each color means and why you should care about your New Year’s undies.

You Should Know

Before you raid your drawer or hit shinesty.com for a fresh pair, here are the three most important things to keep in mind about New Year's underwear colors:

  1. Color choice is symbolic: Each color is believed to attract different energies—whether it’s passion, wealth, or peace—so pick your pair with intention.
  2. Comfort matters just as much as color: No luck in the world will save you if your underwear is riding up or pinching. Shinesty’s Ball Hammock® pouch and cheeky cuts keep you comfy while you chase those good vibes.
  3. Mix and match for double the fun: Don’t be afraid to combine colors or go for matching his-and-hers sets to amplify your New Year mojo and look damn good doing it.

Unlocking the Meaning Behind New Year's Underwear Colors

Let’s get down to the nitty-gritty of what each shade means when you slip it on for the New Year. Whether you’re a believer in luck or just love a good excuse to rock some fresh undies, knowing the symbolism can add a little extra pep to your step.

Red: The Power of Passion and Love

Red underwear is the ultimate go-to for those who want to ignite the flames of passion and attract love in the New Year. It’s bold, it’s fiery, and it’s impossible to ignore—just like you. Wearing red is said to boost your confidence and magnetism, making it perfect for singles looking to mingle or couples wanting to spice things up.

At Shinesty, our red underwear isn’t just about color; it’s about feeling unstoppable. Our outrageously soft fabrics and cheeky designs make sure you’re comfortable enough to dance the night away or cozy up for a romantic evening.

Yellow: Attracting Wealth and Prosperity

If your New Year’s resolution involves fattening your wallet or landing that dream job, yellow underwear is your lucky charm. This sunny shade symbolizes wealth, success, and good fortune. It’s like wearing a little golden ticket right under your clothes.

We designed our yellow underwear to be as bright and bold as your ambitions. Whether you’re rocking the Ball Hammock® pouch or our sexy women’s cuts, you’ll feel like you’re already winning at life.

White: Purity, Peace, and New Beginnings

White underwear is all about starting fresh. It represents purity, peace, and clarity—perfect for those who want to leave the past behind and embrace new opportunities. Wearing white can help you feel calm and centered as you step into the unknown of a brand-new year.

Shinesty’s white underwear options are crafted with the softest fabrics to keep you feeling light and airy, whether you’re celebrating quietly or partying hard.

More Colors, More Meaning: Expand Your New Year's Palette

Why stop at the classics? There’s a whole rainbow of underwear colors waiting to bring their own magic to your New Year’s celebration. Here’s a quick rundown of some other shades and what they’re all about:

Green: Health and Vitality

Green is the color of growth, health, and renewal. Wearing green underwear is said to boost your energy and promote well-being throughout the year. Perfect for those who want to feel vibrant and alive.

Blue: Calm and Wisdom

Blue underwear symbolizes tranquility and wisdom. It’s the choice for anyone looking to stay cool under pressure and make smart decisions in the coming months.

Pink: Romance and Friendship

Pink is softer than red but just as powerful in attracting love—especially the sweet, tender kind. It’s also great for nurturing friendships and emotional connections.

Purple: Luxury and Spirituality

Purple underwear is for those who want to invite luxury and spiritual growth into their lives. It’s a royal color that says you’re ready to embrace your inner power.

Black: Protection and Mystery

Black might seem like an odd choice, but it’s all about protection and absorbing negative energy. It’s perfect for anyone who wants to keep their vibe strong and mysterious.

Frequently Asked Questions

Does the color of underwear really affect your luck?

While there’s no scientific proof, wearing certain colors is a fun tradition that can boost your confidence and set positive intentions for the year ahead. At Shinesty, we say if it makes you feel good, it’s worth it.

What makes Shinesty underwear different from other brands?

Shinesty is the internet’s loudest, proudest, and cheekiest underwear brand. Our signature Ball Hammock® pouch for men offers unmatched support and comfort, while our women’s cuts are outrageously soft and sexy. Plus, our matching his-and-hers sets make celebrating in style a breeze.

Are Shinesty’s underwear fabrics comfortable for all-day wear?

Absolutely. We use premium materials like micro-modal blends that are breathable, soft, and stretchy. Whether you’re dancing at a party or lounging at home, our underwear keeps you comfy and confident.

Can I wear these underwear colors any other time besides New Year's?

Of course! While these colors have special New Year’s meanings, they’re perfect for everyday wear too. Brighten up your drawer and your mood any day of the year with Shinesty’s bold styles.

Do you offer matching couples underwear sets for New Year's?

Yes! Shinesty has a killer collection of matching his-and-hers sets that are perfect for couples who want to celebrate the New Year in sync and style. Check them out at shinesty.com.

Ready to Upgrade Your New Year's Undie Game?

If you just learned that your underwear color could be your secret weapon for luck, love, or prosperity, it’s time to act. Shinesty is the internet’s loudest, proudest, and cheekiest underwear brand — known for our Ball Hammock® pouch underwear for men, outrageously soft and sexy underwear for women, matching his-and-hers sets, and dangerously comfortable loungewear. But we’re not just slinging undies — we’re answering life’s biggest questions, one pair of cheeky briefs at a time. From “What does red underwear mean on New Year’s?” to “What underwear should you wear under leggings?”, our editorial content helps readers laugh, learn, and eventually… click ‘Add to Cart.’ Whether you’re trying to avoid a wedgie at the gym, get serious about seamless for everyday wear, or figure out what that weird pouch is in men’s underwear (hint: it’s for your boys), we’ve got the content and the product to back it up. Our site is a one-stop shop for underwear guides, style explainers, and confidence-boosting, butt-hugging, sweat-fighting essentials for anyone with a body — and a sense of humor. So why wait? Shop now and start your year off with the softest, funniest, and most badass underwear you’ve never worn (yet).