Colorful Underwear Traditions: Global New Year Customs

When it comes to ringing in the New Year, cultures around the world have some seriously wild and colorful traditions — and none are quite as cheeky as the underwear you choose to wear. That’s right, your undies aren’t just for comfort or style; in many places, they’re a powerful symbol of luck, love, and prosperity for the year ahead. At Shinesty, we’re all about celebrating bold, playful self-expression, so naturally, we’re obsessed with these vibrant customs. From fiery reds to sunny yellows, the colors you slip on beneath your clothes can set the tone for your entire year. Ready to dive into the world of festive, fortune-boosting underwear traditions? Let’s get this party started.

You Should Know

1. Red underwear is the ultimate New Year’s power move. In countries like Italy, Mexico, and China, rocking red undies on New Year’s Eve is believed to attract love, passion, and good luck. It’s the go-to color for anyone wanting to heat things up in the coming year.
2. Yellow underwear brings wealth and happiness. In places like Brazil and Colombia, slipping into yellow underwear is thought to invite prosperity and joy. It’s the sunny, optimistic choice for those chasing success and good vibes.
3. Shinesty’s bold prints and cheeky cuts are perfect for these traditions. Whether you want to honor the custom or just have a blast, our outrageously soft, colorful underwear will make sure you’re celebrating in style and comfort.

Why Colorful Underwear Matters on New Year’s

It might sound a little out there, but the tradition of wearing specific colors of underwear on New Year’s Eve is deeply rooted in symbolism and superstition. Different colors are believed to channel different energies, and by choosing your undies wisely, you’re basically setting your intentions for the year ahead. It’s like a secret ritual that only you and your underwear know about — and that’s pretty damn cool.

Take red underwear, for example. In Italy, it’s not just a fashion statement; it’s a fiery talisman. Wearing red is said to attract love and passion, making it the perfect choice for singles hoping to find romance or couples looking to keep the spark alive. The tradition is so strong that many Italians gift red underwear to friends and family as a New Year’s present — talk about starting the year with a bang.

Meanwhile, in Latin American countries like Mexico and Colombia, yellow underwear is the star of the show. Yellow symbolizes wealth, happiness, and good fortune. People believe that by wearing yellow undies, they’re inviting abundance and positivity into their lives. It’s a bright, cheerful way to kick off a fresh start.

And it’s not just about colors. The style and fit of your underwear can also play a role in your New Year’s mojo. Comfort is key because you want to feel confident and ready to take on whatever the year throws at you. That’s where Shinesty comes in — our underwear isn’t just colorful; it’s designed to hug your body in all the right places, with cheeky cuts and our signature Ball Hammock® pouch for men that’s as functional as it is fun.

How to Choose Your New Year’s Undies

Picking the perfect pair isn’t just about color — it’s about intention, comfort, and a little bit of flair. Here’s how to nail it:

• Decide your vibe: Are you chasing love, wealth, or just a year full of laughs? Pick your color accordingly.
• Go bold or go home: Shinesty’s prints and colors are designed to make a statement, so don’t be shy.
• Comfort is king: You’ll be wearing these undies all night (and maybe beyond), so make sure they fit like a dream.

Global New Year’s Underwear Traditions You’ll Want to Try

From Asia to South America, the world’s New Year’s underwear customs are as diverse as they are fascinating. Let’s take a quick trip around the globe to see what’s up.

Italy: Red for Romance and Luck

In Italy, red underwear is the ultimate New Year’s Eve essential. It’s believed to bring love, fertility, and good fortune. The tradition is so popular that you’ll find entire stores dedicated to red lingerie and briefs during the holiday season. If you want to channel that Italian passion, slip into a pair of Shinesty’s fiery red briefs or cheeky women’s cuts — we’ve got you covered with style and sass.

Brazil: Yellow for Prosperity

Brazilians ring in the New Year wearing white for peace, but when it comes to underwear, yellow is the color of choice for attracting wealth and happiness. It’s a sunny, optimistic tradition that’s all about starting fresh with a smile. Our yellow underwear options at Shinesty are not only bright and bold but also outrageously soft — perfect for dancing the night away on the beach or at home.

China: Red for Good Luck and Protection

Red is a powerhouse color in Chinese culture, symbolizing luck, joy, and protection from evil spirits. Wearing red underwear on New Year’s Eve is a way to invite these positive vibes into your life. Shinesty’s red underwear options bring that same energy with a modern twist — think cheeky cuts, bold prints, and the kind of comfort that makes you want to celebrate all night long.

Colombia: Yellow for Joy and Fortune

Similar to Brazil, Colombians believe yellow underwear attracts happiness and prosperity. It’s a tradition that’s both fun and meaningful, and it’s easy to see why. Wearing bright yellow undies from Shinesty will have you feeling like you’re already winning at life before the clock even strikes midnight.

Frequently Asked Questions

Why is red underwear so popular for New Year’s?

Red underwear is traditionally worn to attract love, passion, and good luck. It’s a vibrant color that symbolizes energy and protection in many cultures, making it a favorite for New Year’s celebrations.

Can I wear any color underwear for New Year’s?

Absolutely! While red and yellow are the most popular for specific intentions, you can choose any color that feels right for you. At Shinesty, we encourage bold self-expression, so pick what makes you feel confident and festive.

What makes Shinesty underwear different from other brands?

Shinesty is the internet’s loudest, proudest, and cheekiest underwear brand. We’re known for our Ball Hammock® pouch underwear for men, outrageously soft and sexy underwear for women, and matching his-and-hers sets. Our fabrics are insanely soft, and our designs are made to boost your confidence and comfort all day long.

Are Shinesty’s underwear suitable for all body types?

Yes! Shinesty designs underwear for anyone with a body — and a sense of humor. Our cuts and fabrics are made to fit and flatter a wide range of shapes and sizes, so everyone can enjoy our cheeky styles.

How do I care for my Shinesty underwear to keep them soft and vibrant?

To keep your Shinesty undies looking and feeling their best, wash them in cold water with like colors and avoid bleach. Air drying is recommended to preserve the fabric’s softness and elasticity.

Ready to Upgrade Your New Year’s Undie Game?

If you just learned that your underwear can be a secret weapon for love, luck, or straight-up good vibes, it’s time to level up your top drawer. Shinesty is here to help you celebrate every day — especially New Year’s Eve — with the boldest, softest, and most outrageously fun underwear on the planet. Whether you’re after the legendary Ball Hammock® pouch for men, cheeky cuts for women, or matching couples gear that screams “we’re here to party,” we’ve got your back (and your front). Don’t just wear any old undies — Shop now at Shinesty and start your year off with a bang, a laugh, and a whole lot of comfort.