For centuries and centuries, wars have been waged on a man's facial hair. Just ask Pope Gregory IV who used his holy powers to ban priests from sporting the facial rugs. Then there were the anarchists - the Vikings. With sea salt forever in their beards and wine everlasting on the furry top lip, the Vikings carried the torch of resurrecting the beard, forever giving the beard it's
We're not selling anything like that. We're selling a fake beard ski mask for the slopes, but we like to picture a Viking and his battle axe ripping down the mountain at Mach 1 screaming "I'M WAY BETTER THAN YOU."