In 1986, Shell gas stations were saved from bankruptcy by selling American flag t-shirts. See, the collapse of oil prices in the 80s caused gas stations to go out of business left and right. Shell's chairman, Sir Peter Holmes, drank a fifth of absinthe one night, played "Night Ranger" by Sister Christian on repeat, and had an epiphany. USA shirts. Bald eagle shirts. America.
The next day, Holmes made a series of intriguing bank transfers that ultimately led to American flag tees being sold at Shell gas stations. He put 'em right by the smokes. Sold out in a day.