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Red Suits, Red Suspenders, & Red Ties

It’s called the red suit effect, and if you haven’t heard of it, it’s the phenomenon whereby humans are perceived to be better looking than they actually are, just by wearing red suits, a red suit jacket, or really anything red. No seriously, we couldn’t make this up. Take this writer as an example, I’m a soft 7, but in a mens red suit, I’m easily an 8, maybe an 8.5. The only other way to get those instantaneous results is a vested 7-fig trust fund.

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