He goes by Mike Melgaard, and he's pioneering the internet troll game by posing as a customer representative in the midst of Target going gender neutral. When the store recently announced its plan to depart from gender-based signs in 1779 stores, those classmates you barely know from high school who are always hell-bent on voicing their opinion on current events via Facebook took to the store's Facebook page to rip 'em a new one.
Well, Dirty Mike was there waiting with open arms to help neutralize the crisis. But he didn't go by Mike, his alias was "Ask ForHelp" and he was on it like a gawt damn hawk! Take a look at some screenshots to see just how deep in the rabbit's hole Dirty Mike went: